GEN C: Merging Digital and Physical Through AR Gaming With Niantic CMO Mike Quigley

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CoinDesk

Business News, News, Daily News, Tech News

4.7 • 698 Ratings

🗓️ 4 December 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Mike Quigley, chief marketing officer of Niantic, discusses the company's history of developing location-based augmented reality games, including Pokemon GO. Today's episode is sponsored by Chainalysis. Listen to this week’s episode where we discuss how Niantic encourages people to explore and bring joy to their lives through the use of AR. We talk about tools for developers, partnerships with brands and his thoughts on the future of AR and generative AI. Links mentioned from the podcast: Sports Illustrated Published Articles by Fake, AI-Generated Writers Developer Conference Axed After Fake Female Profiles Outcry Pika Wows in Debut as AI Video Generator Takes Aim at Tech Giants Dogecoin Funded SpaceX ‘Doge-1’ Moon Mission Gets a Step Closer to Launch Mike on Twitter Niantic Website Follow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 - From our sponsor: Chainalysis is the blockchain data platform. We provide data, software, services, and research to government agencies, web3 companies, financial institutions, and insurance and cybersecurity companies. Our data powers investigation, compliance, and business intelligence software that has been used to solve some of the world’s most high-profile criminal cases. For more information, visit www.chainalysis.com. - "Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	This episode of Gen C is sponsored by Chainalysis.
0:06.0	Gen C is the generation of the new internet.
0:09.5	In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer and collectibles, both digital and physical with on-chain provenance.
0:18.6	It stands for culture and characters, the ones we play in games, and the companion ones that AI is building alongside us.
0:24.6	It stands for community and digital citizenship, and the new set of transparent and trustless tools being built to govern them.
0:31.6	These are the people who were raised on a different philosophy on how they look at money, how they look at identity,
0:37.8	how they look at privacy, and how they look at the hybrid, digital, and physical spaces being
0:42.6	built all around us.
0:44.5	And finally, how they reimagine their relationships with the communities and companies they
0:48.8	interact with.
0:50.0	We focus on how brands, large and small small are building for these audiences.
0:54.6	Welcome to Gen C.
0:59.8	Avery, it's been a crazy week.
1:01.8	I have a lot of stuff to talk to you about.
1:03.8	We only got a little bit of time.
1:05.1	Let's get into it.
1:06.7	This was the week of AI creating fake people getting exposed. So two stories caught my eye.
1:13.5	I wanted to get your opinion on them. One was there was a whole slew of fake writers that were listed
1:19.6	on Sports Illustrated's website for creating content. And then people started to dig into say,
1:25.0	who are these writers? And it turned out they didn't exist. They were all basically AI creations.
1:29.8	Similarly, there was an event, I believe is called DevTurnity, which is not my favorite
1:34.7	name for an event, that as we all know, there's like not enough diversity, especially gender
	...

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