That's number one. There shouldn't be any shame around people making a lot of money really fast.

We need different financial instruments for the internet in order for people to do that.

That can incentivize different things. Avery, welcome back to Gen C. Episode 88, so excited to have this conversation. We have an

amazing guest, which a lot of relevant stories that we're going to talk about in a second.

How are you doing? I'm good. I feel like in Chinese culture 88 is a very lucky. Anything that ends in

eight is lucky. It's auspicious number. So this is going to be a great episode, Sam.

It's definitely going to be a great episode. Related to our guest, Avery, which we'll talk

about in a second, I was reading this piece, I believe from the information, which said that

the creator economy startups, like all the folks supporting the creator economy have raised more in the first half of 2004 than all of 2003.

So what was interesting to me is I sort of thought we were a little bit on the down swing because there were so many creator platforms that had come in.

But it turns out more and more people are building and the creator economy is even more impactful than ever.

So tell me about your thoughts of what does it mean that there's all this investment coming in? What are you hoping to see?

And then how are you guys leveraging the creator economy to further your client's needs?

So I'll start by saying I think creator means different things to different people. I think to a lot

of people and most would refer, when they're talking about creators, they're talking about what we formerly called influencers. Now influencers don't want to be influencers, they want to be creators. But creators

also a little bit more broad because a creator doesn't just have to be somebody who has a popular

Instagram. It could also be an artist who is doing various creations. It could also be a writer.

I think the definition of creator is broader and that is also why you're seeing that definition applied in a broader sense. And I also think it's almost like a media platform like creatorpreneurs are a thing now. Our good friend, Jess Williams and her team, we've done some really cool stuff around creatorpreneurs, whether it's Chamberlain Coffee or Feastables or all the zillion skincare sunscreen sock brands that are being

launched by your favorite internet creators and i also think that they even are blurring the line

into talent like how we would traditionally think about celebrities and talent a lot of those are

falling under the wide umbrella of creators so i'm not surprised to hear that and i think on the media

platform side actually actually, they're

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