GEN C: Live from Consensus: Brands Using the Metaverse for Social Good
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 1 July 2024
⏱️ 43 minutes
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Summary
From the Consensus stage, this episode focuses on the future of immersive technologies, underlining how brands and creators are utilizing these platforms to drive community engagement and social responsibility initiatives.
In this episode, we bring you another conversation from Consensus where we delve into how various brands are leveraging the metaverse and immersive technologies for social good, featuring insights from industry leaders: Justin Breton of Walmart, Adam Shlachter of Niantic, Winnie Burke of Roblox and moderated by Laurie Keith of Ad Council. Topics include Walmart’s virtual initiatives, innovations spotlighted at the Cannes Lions Festival, the impact of celebrity tokens on culture and commerce and media licensing within the evolving landscape of AI. This episode was recorded live at Consensus 2024 in Austin, TX.
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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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Transcript
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| 0:49.4 | Did it a little bit differently, took a risk with that risk paid off. We created the first |
| 0:53.6 | ever brand-based |
| 0:54.6 | utility on the platform that's all about discovery. So the same way that Walmart, be it the physical |
| 1:00.2 | store in your neighborhood or Walmart.com or the Walmart app has everything. We also have your thing. |
| 1:05.9 | And that is how we manifested Walmart on the Roblox platform. This episode is sponsored by SAFE, the account abstraction leader on Ethereum. Hi, Sam. How's it going? Avery, so great to see you. I want to hear everything that happened at Can this year, because I lived vicariously through your Instagram stories. But it seems like it was so much more than that. So tell me how it all went. Can't Lane this year was amazing. This was my first year as CMO at Vayner. So my team is |
| 1:48.3 | responsible for orchestrating our whole little dingy activation. So from Sunday to Thursday |
| 1:54.2 | 8 a.m. until 3 a.m. The Vayner vote was popping with panels, with CMO circles, with parties. |
| 2:00.4 | It was really fun. It was a nice blend of |
| 2:01.9 | creativity and culture and, of course, a lot of, you know, business stuff as well. So it was really |
| 2:06.4 | fun, really productive. We had a nice little highlight on our final night. We had the famous |
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| 2:16.4 | Jason Kelsey and Travis, right? |
... |
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