GEN C: Live from Consensus: Brands Using the Metaverse for Social Good

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4.7 • 698 Ratings

🗓️ 1 July 2024

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the Consensus stage, this episode focuses on the future of immersive technologies, underlining how brands and creators are utilizing these platforms to drive community engagement and social responsibility initiatives. In this episode, we bring you another conversation from Consensus where we delve into how various brands are leveraging the metaverse and immersive technologies for social good, featuring insights from industry leaders: Justin Breton of Walmart, Adam Shlachter of Niantic, Winnie Burke of Roblox and moderated by Laurie Keith of Ad Council. Topics include Walmart’s virtual initiatives, innovations spotlighted at the Cannes Lions Festival, the impact of celebrity tokens on culture and commerce and media licensing within the evolving landscape of AI. This episode was recorded live at Consensus 2024 in Austin, TX. Links mentioned from the podcast: Justin Breton’s Twitter Laurie Keith’s Twitter Watch this episode on video: YouTube CoinDesk Follow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 - Safe (formerly Gnosis Safe) is the ownership layer of web3 with the most battle tested smart accounts. Trusted to secure over $100 billion, Safe offers unparalleled usability and security for individuals, DAOs, and institutions. Experience true digital ownership with Safe's flagship web and mobile wallet and its leading account abstraction infrastructure. Get started today at safe.global. - "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:49.4	Did it a little bit differently, took a risk with that risk paid off. We created the first
0:53.6	ever brand-based
0:54.6	utility on the platform that's all about discovery. So the same way that Walmart, be it the physical
1:00.2	store in your neighborhood or Walmart.com or the Walmart app has everything. We also have your thing.
1:05.9	And that is how we manifested Walmart on the Roblox platform. This episode is sponsored by SAFE, the account abstraction leader on Ethereum. Hi, Sam. How's it going? Avery, so great to see you. I want to hear everything that happened at Can this year, because I lived vicariously through your Instagram stories. But it seems like it was so much more than that. So tell me how it all went. Can't Lane this year was amazing. This was my first year as CMO at Vayner. So my team is
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2:01.9	creativity and culture and, of course, a lot of, you know, business stuff as well. So it was really
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2:16.4	Jason Kelsey and Travis, right?
	...

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