GEN C: How Ownership Changes the Experience With Adam Brotman and Andy Sack, Co-Founders and Co-CEOs of Forum
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 21 February 2023
⏱️ 48 minutes
🧾️ Download transcript
Summary
Adam Brotman and Andy Sack of Forum3 discuss how they help brands build Web3-powered loyalty programs, most notably for Starbucks Odyssey.
Adam Brotman and Andy Sack talk about their journey into Web3, one that includes the actor and entrepreneur, Brock Pierce. Together they’ve created Forum3, a strategic advisory company for Web3 initiatives, and have worked with some of the largest brands entering the space. From Starbucks to The New York Times, Forum3 educates brands on the ethos of the ownership economy and the value Web3 brings in developing deeper relationships with consumers.
Links mentioned from the podcast:
- Gabe Leydon’s Limit Break has $200M to make a new kind of blockchain game
- Rihanna’s B*tch Better Have My Money token
- Mason Rothschild tweet about the Pharrell and Louis Vuitton announcement
- Blending the World’s Most Successful Loyalty Program With Web3
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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Transcript
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| 0:48.9 | Welcome to Gen C. Gen C is Generation Crypto. These are the people who were raised on a different |
| 1:03.1 | philosophy on how they look at money, how they look at identity, how they look at privacy, |
| 1:07.4 | and how they reimagine their relationships with the communities and companies they |
| 1:11.5 | interact with. We focus on how Web2 and Web3 brands are building for these audiences. I'm Sam |
| 1:17.2 | Ewan from Coindesk, and our co-host is Avery Akenini from Vayner 3. |
| 1:23.5 | Avery, we are back again. So excited to see you. I know you've had a busy week. |
| 1:28.4 | I have also had a busy week, but it is Gen C time, and this is what we do. |
| 1:33.8 | Thanks, Sam. |
| 1:34.4 | I'm so excited to be here. |
| 1:35.4 | I think today is going to be one for the books, really excited for these guests. |
| 1:39.4 | So first off, you know, there was a Rihanna concert the other day and the Super Bowl happened around it. |
| 1:45.6 | I wanted to get your thoughts, one, on the halftime show. |
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