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CoinDesk Podcast Network

GEN C: Growing A Web3 Brand With Austin Hurwitz, Head of Business Development and Strategy at Doodles

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4.8689 Ratings

🗓️ 21 August 2023

⏱️ 48 minutes

🧾️ Download transcript

Summary

Avery and Sam speak with Austin Hurwitz from Doodles on recent collaborations, managing a Web3 community and channeling creativity with a Web3 based brand.

This week's guest is Austin Hurwitz, head of business development and strategy at Doodles. Austin has worked at Amazon and other brands with a focus on music. Now, he is helping to steer Doodles from a pure play Web3 project to a mainstream brand, including recent collaborations with Adidas and CAMP. We hear what Austin and Doodles are focusing on and how they are doing so far.

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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Wondery UK. That's audible.com slash Wondery UK.

0:52.9

Gen C is the generation of the new internet.

0:56.0

In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer and collectibles, both digital and physical with on-chain provenance.

1:05.0

It stands for culture and characters, the ones we play in games, and the companion ones that AI is building alongside us.

1:12.1

It stands for community and digital citizenship,

1:15.1

and the new set of transparent and trustless tools being built to govern them.

1:19.2

These are the people who were raised on a different philosophy,

1:22.3

on how they look at money, how they look at identity, how they look at privacy,

1:26.3

and how they look at the hybrid, digital, and physical

1:28.6

spaces being built all around us. And finally, how they reimagine their relationships with the

1:34.1

communities and companies they interact with. We focus on how brands large and small are building

1:39.7

for these audiences. Welcome to Gen C. Avery, we are back again. As always, Gen C, not riding the wave,

1:51.3

creating the wave. We have a great guest today in Austin Hurwitz, his head of business development

...

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