Gen C is the generation of the new internet.

In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer, and collectibles, both digital and physical with on-chain provenance.

It stands for culture and characters, the ones we play in games, and the companion ones that AI is building alongside us.

It stands for community and digital citizenship, and the new set of transparent and trustless tools being built to govern them.

These are the people who were raised on a different philosophy, on how they look at money, how they look at identity, how they look at privacy,

and how they look at the hybrid, digital,

and physical spaces being built all around us. And finally, how they reimagine their relationships

with the communities and companies they interact with. We focus on how brands, large and small, are

building for these audiences. Welcome to Gen C. All right, everybody, welcome back to Gen C. Exciting episode today.

Our guest will be Julia Klim. Julia is VP Strategic Partnerships at Equinox. Econox, for those who

may not live in a city that has an equinox, is a very high-end,

wellness experience, gym, they now are into hotels, one of the pioneers of wellness as a lifestyle.

They also own Soul Cycle, which I'm sure most of you've heard of. So I think there's a lot to learn

from Julia. I'm really excited to talk with her. But first, Avery, there's some stories that have been popping up. I don't know if

you heard this yesterday, but Tom Hanks is very mad at AI. And remember, this is the guy who used

a lot of very advanced computer techniques in the Polar Express to make himself look like any

person he wanted to. But he is upset that a dental service has created an AI Tom Hanks and has put it into his

commercials and he's saying, that is not me and I did not endorse that. And I kind of feel like

this is a little bit of the dark side of what AI is going to bring where anyone can put anyone

anywhere. And as someone like yourself, where you guys also make traditional

advertising and commercials, how do you feel about this in terms of just the IP realities

of celebrity culture? We never want Forrest Gump to be upset. And he is creating a ruckus,

...