The most important KPI is how long people are in contact with the brand.

The very first success isn't to sell a car in the first moment.

And 30 minutes in contact with the brand is a great success for us.

Gen C is the generation of the new internet.

In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer,

and collectibles, both digital and physical with on-chain provenance.

It stands for culture and characters, the ones we play in games, and the companion ones that AI is building alongside us.

It stands for community and digital citizenship and the new set of transparent and trustless

tools being built to govern them.

These are the people who were raised on a different philosophy on how they look at money,

how they look at identity, how they look at privacy, and how they look at the hybrid, digital

and physical spaces being built all around us. And finally, how they reim at privacy, and how they look at the hybrid, digital, and physical spaces being built all around us.

And finally, how they reimagine their relationships with the communities and companies they interact with.

We focus on how brands large and small are building for these audiences.

Welcome to Gen C.

Hello, Sam.

Hello, Avery. So lovely to see you. Gen C, episode 60-something. I feel like I always want to know the episode number, even though it's meaningless, but it matters to me.

Episode in the 60s, and we are so excited to be back here today with our wonderful community and a very special guest.

Absolutely. We'll get to the guest in a second.

Avery, I don't know if you know this, but brands really love loyalty programs.

And I was seeing this week that Kith, the high-end streetwear brand, had just launched their loyalty program, which I was like super interested.

And one of the things I thought was really fascinating about it, I actually don't know if it's on chain. I went and like, I read a deep

...