Well, thank you everyone for tuning in and listening to the first episode of Gen.

Generation Crypto.

This is really exciting for me.

I'm really excited to have Avery here.

First off, I just wanted to talk for a few seconds about why we decided to create the show.

I'll kick it off and I'll throw it to Avery.

I was sort of seeing a lot of brands talking about Web3, but the question I kept getting was,

where do I go to learn more?

Because they were learning from being inside of

discords and Web3 communities and NFT communities, or they were watching the tweets of Vayner

or reading the stories of CoinDest, but it didn't seem like there was really an outlet

to break down why business should be interested in this category. And I think, you know, from the moment I met Avery last year,

I've just really respected her opinion, her expertise, and her thought.

And just so the idea that this is a category that we can sort of dive deep on is for me

really special to be able to do.

So Avery, what's your excitement about doing this show? Yeah, well,

thanks for the invite, Sam. You know, I always love hanging out with you. And, you know, I spend

all day, every day working with enterprises on their web through strategies. And one thing a lot of

my partners are looking for is to hear from other brands, to hear what they're thinking,

what's on their mind, what's scaring

them, what's exciting them, how they're approaching XYZ challenge, whether it's sort of internally

or externally or with PR or, you know, understanding a little bit more under the hood. So I thought

...