Gen C is the generation of the new internet.

In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer, and collectibles, both digital and physical with on-chain provenance.

It stands for culture and characters, the ones we play in games, and the companion ones that AI is building alongside us.

It stands for community and digital citizenship, and the new set of transparent and trustless tools being built to govern them.

These are the people who were raised on a different philosophy, on how they look at money, how they look at identity, how they look at privacy,

and how they look at the hybrid,

digital, and physical spaces being built all around us. And finally, how they reimagine their

relationships with the communities and companies they interact with. We focus on how brands, large

and small, are building for these audiences. Welcome to Gen C.

Sam, I feel like everybody besides us is a career blockchain week.

Are you also getting a little bit of FOMO?

I am, but I'm also not because I've been traveling so much this summer and I have so much travel coming up that I'm like,

if I can just stay home for four weeks, I'm so happy.

So true.

I am in Miami for the next week and a half, and I'm so excited.

This is that pre-Labor Day get all of our house in order work-wise and life-wise.

So it's really nice to actually have a little bit of heads down time while everybody else is on vacation.

Absolutely.

Avery, I've noticed in your heads down time, you have not bought one share

of Sam Ewan on FrenTech. So what's going on? What do I got to do to get you in the Sam Uan

crypto community? I need to do that. I haven't even gotten Frentech set up, to be honest,

because I think that I've seen this movie before on Frent Tech. And while I hope for all the success in the platform, because I think that I've seen this movie before on friend tech. And while I hope for all

...