And so it's about taking things that hook people in and then giving them experiences that are really fun to play with.

We brought those learnings over to MBA Topshop because the next move was how do we broaden this out to and increase the ability for people to share their fandom in different ways?

And sports are just such a fantastic vessel for technology.

So we took the learnings from

Cryptokitties and applied them and decided that we wanted to do this with the MBA, which

brought us into TopShot. This episode is sponsored by SAFE, the account abstraction leader on

Ethereum. Avery, happy Gen C day. We're in the 70s. Don't know the number. But as always, so good to see you. What's happening in your world?

It is a gorgeous day in Miami, Florida. I'm home today. We just wrapped up the possible conference, which was actually amazing. It's in my home. It's in my backyard. So I was super excited about having all my marketing pals come down. It was really well done. I think there were 4,000 attendees, which is wild. Seemed to be about 4,000 ad tech vendors as well.

Heavy population. All selling Gen. AI products.

Exactly. All selling Gen. AI to help you with ad fraud and various components like that.

But it ended up being a really good couple of days. This is the possible conference, right?

Exactly. Gary kicked

off. He's the banger. So it's super fun. But now it's over and it's been a week. And it's only Thursday.

So how about you, Sam? How was life for you? That's good. New York is starting to get a little

warmer, which we always love. But then, of course, being very fickle and was freezing yesterday, but we're pushing forward. We have consensus in a little

over a month, so that's taking a lot of our time. But I did want to start Avery with. I don't know if

you saw this new James Bond trailer that just dropped yesterday. Margot Robbie, Henry Cavill, in the

new Bond movie, is already in one day, got 2.6 million views, except there's a problem, which is the entire

trailer is fake. And it's a combination of AI and old footage from other movies. And, you know,

it just reminded me of the conversation we had a couple weeks ago about will there be a feature

driven by AI. And here people went crazy because they thought we're finally getting the bond we want.

Supposedly there's a big push for Henry Cavill to be the next bond.

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