GEN C: Culture, Commerce and Code With Nelly Mensah, VP of Digital Innovation at LVMH

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4.8 • 689 Ratings

🗓️ 4 March 2024

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this week’s episode, LVMH's Nelly Mensah shares her insight on the luxury giant's foray into Web3, metaverse and immersive tech.

Nelly Mensah, VP of Digital Innovation at LVMH joins "Gen C" to discuss their approach to Web3, metaverse and immersive technologies. She discusses LVMH's early embrace of NFTs and the metaverse, the role of digital fashion and virtual worlds in enhancing customer experiences, and how AI is shaping the future of luxury branding.

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Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong, with additional production assistance from Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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Transcript

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0:43.9	Wondery UK. That's audible.com slash Wondery UK. The reason why digital only fashion is still
0:52.0	pretty niche is we don't have enough spaces in the digital world to show it off, right? The reason why digital only fashion is still pretty niche is we don't have enough spaces in the digital world to show it off.
0:57.0	The reason why people want to buy beautiful clothes is because they have places to go.
1:02.0	And so I think as we have more and more avenues in the digital space to flex, quote unquote,
1:07.0	we'll start seeing kind of a huge rise you know, rise and people just wanting to have
1:11.9	looks for their digital persona. But we're not there yet.
1:28.5	Avery, happy Friday. Happy Gen C day.
1:30.8	We are doing the things here.
1:32.4	I'm so excited to talk to you.
1:38.1	We have a bit of a special episode in the sense that we were able to do a record with Nellie Mensa from LVMH early this week that I was able to do.
1:41.2	You were traveling.
1:42.0	Really fascinating conversation all about
1:44.2	frankly just how LVMH has been in this game for so many years compared to most other brands.
	...

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