GEN C: Building a Billion-Dollar Business for Creators With Kajabi’s Sean Kim

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4.7 • 698 Ratings

🗓️ 30 April 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, learn the secrets to building a lucrative creator business from the ground up, straight from Sean Kim, President and CPO of the creator-first platform, Kajabi. Sean Kim, President and Chief Product Officer at Kajabi, discusses the challenges creators face in earning a sustainable income from their work. He explains how Kajabi's all-in-one platform has enabled over 63,000 creators and earned over $7 billion gross by providing them with the tools and resources to build and monetize their online businesses. Sean also shares his predictions for the future growth of the creator economy and Kajabi's roadmap for expanding opportunities for creators. Links mentioned from the podcast: AI Deep Realities What a TikTok ban in the US could mean for you Sean’s Twitter Kajabi Website Watch this episode on video: YouTube CoinDesk Follow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 - Safe (formerly Gnosis Safe) is the ownership layer of web3 with the most battle tested smart accounts. Trusted to secure over $100 billion, Safe offers unparalleled usability and security for individuals, DAOs, and institutions. Experience true digital ownership with Safe's flagship web and mobile wallet and its leading account abstraction infrastructure. Get started today at safe.global. - Consensus is where experts convene to talk about the ideas shaping our digital future. Join developers, investors, founders, brands, policymakers and more in Austin, Texas from May 29-31. The tenth annual Consensus is curated by CoinDesk to feature the industry’s most sought-after speakers, unparalleled networking opportunities and unforgettable experiences. Take 15% off registration with the code GENC15. Register now at consensus.coindesk.com. - "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:43.9	Wondery, UK. That's audible.com slash Wondery UK. I mean, if you look at the creator
0:50.5	economy today, there's some stats that say only 4% of the entire
0:54.4	credit economy of creators are making over 100K. On YouTube, I suspect that number is lower,
0:59.6	like 0.01%. And so it's not an easy problem to solve. We've tried a lot of things that, even at
1:05.2	TikTok, we tried trying to help them solve this problem. And when I did a lot of research, I found
1:09.6	that Kajabi was one of those
1:11.3	companies that was doing it incredibly well. And to date, we have helped 62,000, roughly over
1:16.9	60,000, I think about 63,000 customers earn over $7 billion. This episode is sponsored by Safe,
1:22.8	the account abstraction leader on Ethereum.
1:42.9	Sam, how are you? Happy Wednesday. How is your week going?
2:02.0	My week is busy, Avery. You know, We are four weeks away from consensus. So that always is crunch time for us. But I'm always so happy to have this conversation with you. We have an amazing guest coming on. Sean Kim. Sean is the president. He's the chief product officer at Kajabi, which is a real creator first platform that quietly only made $7 billion in the last year. So for anyone who's interested in the creator
2:08.2	economy, I think this will be a great conversation. Avery, I sent you a text last night way too late.
2:12.7	You probably were sleeping, but it was- I wasn't. I responded within a minute.
	...

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