GEN C: Bringing Mindfulness Into the Metaverse With Angelic Vendette, CMO and Global Head of Marketing of Alo Yoga

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CoinDesk

Business News, Daily News, News, Tech News

4.7 • 698 Ratings

🗓️ 27 February 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Angelic Vendette discusses the importance of brand authenticity and how a mission that is centered around mindfulness and wellness can enter either immersive worlds or the NFT space authentically while staying true to core brand values. CMO and Global Head of Marketing of Alo Yoga, Angelic Vendette joins the podcast to share insights on how Alo Yoga built one of the most successful experiences on Roblox and are expanding in digital collectibles. Vendette discusses the intentionality of the brand whether it's in the Metaverse or at NYFW with the announcement of their Aspen collection, the brand’s first premium line that includes both physical and digital rewards. Links mentioned from the podcast: GQ Magazine to Launch Its First NFT Collection Linked to Real-World Rewards Titanic artifacts to be tokenized as NFTs in new partnership DraftKings Tees Up PGA Tour NFT Fantasy Golf Game Alo Yoga rolls out digital twins to accompany its premium ski collection Follow us on Twitter: Sam Ewen Avery Akkineni CoinDesk Vayner3 From our sponsor: Are you building the next big thing in Web3? Apply to pitch your project live on stage at the CoinDesk Pitchfest Powered by Google Cloud at Consensus, the industry’s most influential event happening April 26-28 in Austin, Texas. Apply by March 31 for a chance to be among the twelve finalists selected to pitch. Visit consensus.coindesk.com/pitchfest for more information. - "Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:48.9	Welcome to Gen C. Gen C is Generation Crypto. These are the people who were raised on a different
1:03.1	philosophy on how they look at money, how they look at identity, how they look at privacy,
1:07.4	and how they reimagine their relationships with the communities and companies they interact with.
1:12.5	We focus on how Web2 and Web3 brands are building for these audiences.
1:16.7	I'm Sam Ewan from Coindesk, and our co-host is Avery Akenini from Vayner 3.
1:23.2	All right, Avery, welcome back to our lovely show.
1:27.0	So nice to see you, and we have a great one. I will say that this is a special week for us because not only do we have Gen C with an amazing guest today, but we are doing our first ever collaborative crossover episode with another amazing podcast called Overpriced JPEGs more on that on Wednesday when
1:46.6	that drops. But first, let's talk about what's going on in the world of Web 3. And I would love to
1:52.6	sort of want to say, how are you? How are you doing? And then I want you to talk to us about
1:56.7	magazines getting into Web 3 because we saw another one come in recently. Yeah, I'm great. I mean,
2:03.1	Gen C is always the highlight of my week. I can't believe we're, you know, closing in on March here.
2:08.2	And I'm super excited for a double header this week of Gen C. Super excited also, you know,
	...

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