GEN C: Bridging the Physical to the Digital With Kate Brady, Head of Next Gen DTC Connections & Innovation of PepsiCo
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 19 December 2022
⏱️ 46 minutes
🧾️ Download transcript
Summary
For big corporations like PepsiCo, we talk about the challenges of bringing their heritage brands into the space.
This week’s guest is Kate Brady, Head of Next Gen DTC Connections and Innovation of PepsiCo. Brady has helped bring highly beloved brands including Cheetos, Gatorade and Pepsi into the metaverse and Web3. She discusses the mindset needed to bring Web3 innovation to a large, cross-functional organization.
Links mentioned from the podcast:
- The Pepsi Mic Drop Website
- Pepsi Mic Drop NFT Collection
- The Pepsi Black, Zero Sugar NFT Collection
- PepsiCo Twitter
- PepsiCo website
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Transcript
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| 0:43.9 | Wondery UK. That's audible.com slash Wondery UK. Hello everyone, welcome to Gen C. |
| 1:00.0 | Gen C is Generation Crypto. |
| 1:02.0 | These are the people who are raised on a different philosophy and how they look at money, |
| 1:05.0 | how they look at identity, how they look at privacy, and how they reimagine their relationships |
| 1:09.0 | with the communities and companies they interact with. |
| 1:11.5 | We also focus on how both Web 2 and Web3 brands are building for these audiences and coming into the space so that you can do the same in your organization. |
| 1:21.1 | I am Sam U.N. from CoinDesk. Our co-host, as always, is Avery Econini from Vayner 3. |
| 1:26.9 | Avery, how are you doing this week? I am doing |
| 1:29.4 | great. Always a pleasure to be here with you, Sam, and super excited about what we have planned today. |
| 1:33.6 | I think it's a little bit different than some of the guests we've had before. So I'm fired up to |
| 1:37.9 | be here. Why don't you tell us a little bit about our guest today? So today we have Kate Brady |
| 1:42.5 | and Kate runs all things next generation direct |
| 1:45.9 | to consumer at PepsiCo. So PepsiCo is that food and beverage giant you know and love. |
... |
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