On this episode of “Gen C,” we discuss the evolution of the beauty industry with Rachel and how emerging tech, from VR and AR to new social platforms like Threads, has challenged the ways she engages with consumers. This episode is sponsored by Chainalysis. Rachel has spent 16 years at L’Oréal where she’s shifted from marketing to digital strategy and innovation, to her current role as early stage investor at L'Oreal BOLD Ventures. Avery, Sam and Rachel talk about the early days of the beauty industry where products were primarily purchased in stores vs. online, how content creators play a large role in bringing awareness to new product launches and how EQ is at the heart of the human experience and connecting with consumers. Links mentioned from the podcast:  Why Threads Got 100 Million Users When Other Twitter Rivals Could Not Free Slurpee NFTs Served Up by 7-Eleven Tokenized U.S. Treasuries Surpass $600M as Crypto Investors Capture TradFi Yield Rachel's Twitter Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 From our sponsors: Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc. - "Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.