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CoinDesk Podcast Network

GEN C: Brand Building, Collectibles and Zero Second Commerce With Keith Soljacich of Publicis Media

CoinDesk Podcast Network

CoinDesk

Tech News, Business News, Daily News, News

4.7698 Ratings

🗓️ 8 January 2024

⏱️ 60 minutes

🧾️ Download transcript

Summary

EVP and Head of Innovation at Publicis Media Keith Soljacich joins us on this episode of “Gen C” and discusses how brands utilize evolving technologies to create deeper connections and supercharge business. In the first episode in 2024, we sit down with Keith Soljacich, EVP, head of innovation at Publicis Media to discuss how he uses emerging technologies to create personalized and emotional brand connections. Keith talks us through how he vets and brings technological opportunities, like artificial intelligence, blockchain and XR, to the number of clients that make up the Publicis Media network. Links mentioned from the podcast:  The Times Sues OpenAI and Microsoft Over A.I. Use of Copyrighted Work Rekt Brand Announces Equity For It’s Holders Sony, Nikon and Canon Partner to Fight Deepfakes Keith’s Twitter Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 - "Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Audible brings your wildest adventures to life, delivering heart-pounding thrills at the touch

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of a button.

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Take Richard Osmond's The Thursday Murder Club, where four retirees turned amateur sleuths

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solve crimes in the most unexpected ways, brilliantly performed by Leslie Manville.

0:17.1

Ready to unleash your adventure aside, from pulse racing suspense to epic quests, from supernatural

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chills to far-off romances, every story comes alive through world-class narration.

0:28.5

Explore exclusive audible originals, chart-topping new releases, and unforgettable bestsellers

0:34.4

that transport you from the very first word, because the next great

0:38.2

adventure is just a listener way. Start your free 30-day trial at audible.com slash

0:43.9

Wondery UK. That's audible.com slash Wondery UK.

0:52.4

Gen C is the generation of the new internet.

0:55.0

In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer

1:01.0

and collectibles, both digital and physical with on-chain provenance.

1:05.0

It stands for culture and characters, the ones we play in games, and the companion ones that

1:10.0

AI is building alongside us.

1:11.6

It stands for community and digital citizenship, and the new set of transparent and trustless tools being built to govern them.

1:18.6

These are the people who were raised on a different philosophy on how they look at money, how they look at identity,

1:24.6

how they look at privacy, and how they look at the hybrid, digital, and physical spaces being built all around us.

1:30.8

And finally, how they reimagine their relationships with the communities and companies they interact with.

1:36.0

We focus on how brands large and small are building for these audiences.

1:41.0

Welcome to Gen C.

1:50.7

All right, welcome everybody. Episode 60, first Gen C recorded in the new year. And Avery is traveling on vacation, well deserved. So in a special appearance, we have

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