GEN C: Authenticating Content in the Generative AI Era With Vivendi’s Fabien Aufrechter

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CoinDesk

News, Tech News, Daily News, Business News

4.7 • 698 Ratings

🗓️ 18 March 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of “Gen C”, VP of Vivendi, Fabien Aufrechter, discusses how a major media conglomerate is embracing Web3 and generative AI for content authentication, tokenization and more. Sam interviews Fabien Aufrechter, VP at Vivendi, about the company's initiatives around Web3 and generative AI. They discuss using NFTs and blockchain for content provenance and fighting misinformation, tokenizing media for decentralized CRMs and the opportunities and risks that generative AI presents for creative industries. Fabien also shares his unique perspective as the mayor of a French town, Verneuil-sur-Seine. Links mentioned from the podcast: Farcaster Loses 60% of Users In One Month As Interest In SocialFi Wanes Fabien on Twitter Vivendi Website Watch this episode on video: YouTube CoinDesk Follow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 - Consensus is where experts convene to talk about the ideas shaping our digital future. Join developers, investors, founders, brands, policymakers and more in Austin, Texas from May 29-31. The tenth annual Consensus is curated by CoinDesk to feature the industry’s most sought-after speakers, unparalleled networking opportunities and unforgettable experiences. Take 15% off registration with the code GENC15. Register now at consensus.coindesk.com. - Want to get three years of access to Consensus with the Microcosms NFT? For just 1ETH, you will gain entry to the conference and be eligible to receive randomized rewards including gift cards to local Austin spots, a hotel stay and VIP access to supercharge your event experience! In addition to three years of access to Consensus, you will also be the holder of a unique generative artwork, the Microcosms NFT, created by artist Fahad Karim. Mint now until March 14th at coindesk.com/consensusnft. - "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong, with additional production assistance from Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:49.6	And when you are Vivendi, you have a lot of IPs and you want to protect not only the IPs,
0:53.7	but the one creating the IPs, but the one
0:54.1	creating the IPs, the creators.
0:56.2	And for us, the creative industry is really at risk today.
0:59.5	I'd say we have thousands of jobs at risk if we don't protect the content.
1:04.0	Protecting content or protecting news to fight against disinformation is really the issue of the year.
1:25.9	Hello, Sam. How are you? Hello, Avery. I'm great. I'm still in Austin. You are no longer here,
1:32.4	which I'm very sad about. I'm bummed to have missed you. I know. We literally miss each other by hours.
1:38.2	Like, I'm coming to your event. You're like, I'm on the way to the airport. Your plane was delayed,
1:42.5	but I did get to see some coin desk folks there, which was
1:45.2	wonderful. It was great to have them. They joined us for a little tacos and tech happy hour vibes at
1:49.7	the gallery innovation house, which was super fun, though we missed you. It did look amazing. I saw the
	...

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