GEE's EU Success Pathway: Stage 2 - Marketplace Launch

Expandly: Global E-Commerce Insights

Andy Hooper

Business

5 • 9 Ratings

🗓️ 24 January 2020

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

You may have heard of our EU Success Pathway if you have attended a recent onboarding webinar of even, our Success Pathway 'deep dive' webinar where we outline a 6 step guide to help with your EU Expansion. If you follow the steps along the pathway by the time you reach the end you should be all established in European marketplaces and with lots of knowledge to help you thrive overseas. For Stage 2 and this week's podcast episode we cover the physical set up and of your foray into the EU - Marketing Place Launch and the 3 sections that come under that; Marketplace Platforms, Shipping, and Translation.

Transcript

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0:00.0	E-commerce expansion myths blasted.
0:03.8	Successful cross-border expansion help.
0:06.5	Listen to the show to hear how one UK company is helping e-commerce sellers successfully expand into Europe and double their profits.
0:14.9	Hosted by Andy Hooper of global e-commerce experts.
0:21.9	So what I wanted to do is really move on to stage two.
0:25.8	Marketplace launch.
0:27.3	Where are you going to launch your products?
0:29.9	Where is the best place to do that?
0:32.2	Now there's three steps to the marketplace launch.
0:35.0	You've got inside on the marketplace you want to launch on or the marketplaces. You've got to decide on the marketplace you want to launch on,
0:39.0	or the marketplaces, you've got to ship your products,
0:43.5	and you've got to translate your products.
0:46.1	Because whilst launching in the EU is a massive opportunity,
0:50.8	you have five languages.
0:52.6	Therefore, you've got five lots of, five different marketplaces, five languages.
0:58.5	Five, um, anyway, we'll come on to translations in a moment.
1:03.2	So where are you going to launch your product?
1:05.7	Now, depending on your product is going to depend where you're going to launch that.
1:10.6	Now, a lot of clients we work with, already work with Amazon in, Depending on your product is going to depend where you're going to launch that.
1:15.4	Now, a lot of clients we work with already work with Amazon in the US.
1:20.2	So it makes perfect sense to launching Amazon in the EU.
1:22.0	Totally makes sense.
	...

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