Gavin Douglas - CEO & Co-Founder at iPowow - Leaders in Participation TV
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 28 August 2018
⏱️ 21 minutes
🧾️ Download transcript
Summary
iPowow is the leaders in Participation TV; a real-time platform that engages viewers and connects them with the content on the television screen. Using their second screen devices, viewers are able to interact directly with the main broadcast, commenting on the TV story and at times influencing the outcome. The iPowow platform provides a perfect opportunity for brands to connect directly with the consumer through sponsorship integration on both the main broadcast and second screen.
iPowow's real-time metrics and detailed analytics measure viewing habits across the networks and shows, leveraging valuable information in terms of viewer demographics, as well as levels of participation and engagement within the broadcast. With viewer engagement levels averaging 12%, iPowow redirects the viewing experience back to the main broadcast, increases show ratings and generates a new revenue stream for sponsorship and network ad sales.
iPowow broadcast and brand partners include A&E Network; COMCAST; Channel 7 News; ESPN; Fox Sports; NBC Universal; Red Bull Media House; Reelz; Golf Channel; USA Network; Vodaphone, Quiksilver, and Yamaha.
Transcript
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| 0:00.0 | If your company is completely happy with your digital marketing, ignore the next 25 seconds. |
| 0:05.1 | Great, you're still here. |
| 0:06.6 | I'm Mike Mothner, founder and CEO of W Promote, where we are obsessed with helping our clients grow |
| 0:11.8 | profitably through digital marketing. |
| 0:13.8 | We combine an addiction to data and killer creative with integrated strategies for paid search, |
| 0:18.4 | social, SEO, content marketing, and email. |
| 0:21.5 | Learn more about how we can help you to think like a challenger at W promote.com slash tech. |
| 0:27.3 | That's W promote.com slash tech. |
| 0:31.8 | Welcome to almost here around Around the Corner of Future Technology Podcasts with Richard Jacobs. |
| 0:37.0 | Future Technologies, ways to transform our lives for better or worse or the focus of this podcast. Almost here means these |
| 0:44.9 | technologies are now here and starting to be used. Or just around the corner, |
| 0:48.9 | from Bitcoin to Artificial Intelligence, 3D printing, blockchain, virtual reality and more. |
| 0:56.2 | If your company is completely happy with your digital marketing, ignore the next 25 seconds. |
| 1:01.2 | Great, you're still here. |
| 1:02.7 | I'm Mike Mothner, founder and CEO of W Promote, where we are obsessed with helping our clients grow |
| 1:07.9 | profitably through digital marketing. |
| 1:09.9 | We combine an addiction to data and killer creative with integrated strategies for |
| 1:13.6 | paid search, social, SEO, content marketing, and email. Learn more about how we can |
| 1:19.1 | help you to think like a challenger at W promote.com. That's W promote.com. |
| 1:25.0 | slash tech. |
| 1:27.0 | Hello everyone and welcome to future tech podcast. I'm your host Julia Lamar and |
| 1:32.4 | joining us today is Gavin Douglas. |
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