5 • 1.3K Ratings
🗓️ 23 May 2024
⏱️ 44 minutes
🧾️ Download transcript
Click on a timestamp to play from that location
0:00.0 | This is Help Wanted, the show that makes your work work for you. I'm Jason Pfizer, editor-in-chief of Entrepreneur magazine. |
0:14.0 | And I'm money expert Nicole Lappin. On Tuesdays, Jason and I answer the helpline and help |
0:18.5 | callers solve their work problems. And on Thursdays, I give you one way to improve your work and build a career or company you love. |
0:26.0 | And it starts now. |
0:28.0 | Gary Vanerschuck, how am I supposed to introduce you? |
0:32.0 | I feel like it's ridiculous to just be like Gary Vaterchuck, |
0:35.2 | author of the new book, Day Trading Attention. |
0:39.4 | Brother, I'll take it any way you want to give it. |
0:41.9 | I'm agnostic to the intro. |
0:44.0 | Gary V. Welcome to Help. |
0:47.0 | Thanks, Nicole. |
0:48.0 | Perfect. Gary. |
0:49.0 | Yes. |
0:50.0 | I'm really excited you wrote this book because, number one, so much great insight in it. |
0:55.4 | But also, I'd say as Nicole and I talk to business owners, to creators, the number one thing |
1:01.2 | people want is how do we get attention? |
1:04.4 | Yeah. |
1:05.4 | How do I get people to pay attention to the thing that I'm building? |
1:07.4 | How do I grow? |
1:08.4 | Which is really how to get attention. |
1:09.4 | Yeah, if you don't have attention, you can't start the process of growing. And you write in the book the |
1:14.9 | number one skill people need in marketing is to understand attention, understand |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Money News Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Money News Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.