GaryVee's Digital Marketing Mastery | Experts Unpack Influencer Strategies & Content Trends
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 14 May 2023
⏱️ 60 minutes
🧾️ Download transcript
Summary
Join host Gary and industry leaders on this new episode of VaynerX's Marketing for the Now. Discover how to leverage cultural trends, consumer interests, and the digital revolution to stay ahead. Understand the shift to brands becoming content publishers for platforms like YouTube and TikTok, and learn how to maximize influencer marketing within your consumers' lifestyle verticals. Recognize the power of community in driving business momentum. Ideal for marketers, entrepreneurs, and executives seeking to enhance their marketing acumen.
Line up: Melissa Hobley Tinder CMO, Melissa Grady Dias CMO of Cadillac, Winnie Park CEO of Forever 21, Nathan Rosenberg CBO of Virgin Voyages, Sarah Zurell CMO of Chinese Laundry & Kristin Patrick EVP and CMO of Claire's
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Join the VeeFriends Discord: https://discord.gg/veefriends
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Transcript
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| 0:00.0 | This is the Gary V. Audio Experience. |
| 0:05.0 | Three years old from marketing now. |
| 0:07.0 | Three years. |
| 0:08.0 | 289 interviews we've had. |
| 0:11.0 | That's quite a few, I would say. |
| 0:13.0 | 144 countries. |
| 0:15.0 | 100,000 viewers each time. |
| 0:17.0 | Not bad. |
| 0:18.0 | Not bad. |
| 0:19.0 | But let's go. Let's go. |
| 0:20.0 | Guess what? |
| 0:21.0 | Our first interview is with Melissa Hobley, |
| 0:25.0 | who's the CMO of Tinder. |
| 0:27.0 | And she actually, she's coming to VCon. |
| 0:29.0 | She knows all about Indianapolis. |
| 0:31.0 | She's going to teach us all the things in Indianapolis. |
| 0:34.0 | But today we're going to talk to her about the power of community. |
| 0:38.0 | She's an expert in love. |
| 0:40.0 | She's going to throw down some insights. |
| 0:43.0 | She's at Tinder and has been there for about eight months. |
| 0:46.0 | But she's been in the category for longer than most. |
| 0:49.0 | She'll tell us a little bit about that too. |
... |
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