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The ROI I like to say of a basketball is billions of dollars for LeBron James.

It's zero for me. How one plays with the tools is the variable of success. I do

believe that the far majority of what is the opportunity in this room or the

limitation sits in two very simple categories. One's uncomfortably black and

white and one is remarkably gray. The black and white is what I just started

with until you start making dozens of videos, pictures, and written articles a

week. You will continue to leave an extraordinary amount of money on the

table and somebody sitting next to you is going to do it and take your market

chair and I don't care if you've been the queen of that city for 30 years and

work on your reputation slowly but surely you will lose because that's what

always happens in business. I love OG life and it is absolutely building on

reputation but I love when an agent says to me, dear, you don't get it. I dominate

this town for the last 30 years. I'm like, dear, you don't get it. You don't get

it much bigger companies than you have gone out of business with fucking

audacity and it is audacity in 2022. It is it is only and this is very clear if

you're sitting in the crowd and you're not doing this work, it's only two

things and they're both interesting. One is audacity. You're audacious that what

you did in 1993 or 2001 or 2007 is enough for you to dominate 2022 or you've lost

...