Gary Vee’s TikTok Marketing; Gen Z’s Dancing from Home; Metropolitan Millionaire Taxes

Squawk Pod

CNBC

Business News, News, Investing, Business

4.2 • 543 Ratings

🗓️ 25 September 2020

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

TikTok is still going full steam ahead with its social media marketing plans, despite a high-profile showdown with president Trump. Parent company ByteDance tapped social media expert, branding guru, and VaynerMedia founder Gary Vaynerchuk to lead TikTok’s U.S. marketing strategy. Gary Vee discusses the app’s content, its users, and its controversy, and gives some social media tips to the Squawk team. Gen Z may be dancing on TikTok, but they’re mostly dancing from their parents’ homes. CNBC's Bertha Coombs reports that more than half of young adults are now living with their parents; Gen Z’s dollars are going to streaming and entertainment, rather than rent. Plus, Friday bets and millionaire taxes.

Transcript

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0:00.0	This is Squawk Pod. I'm C.N.C. producer Cameron Costa. Today on our
0:06.4	podcast Gary Vannerchuck, Media Mogul, Marketing Guru, and
0:10.8	Tik-Tok's new partner says that Tik-Ttocking won't always be for GenZ.
0:15.0	We're getting our advertisers that are trying to reach 35 to 45 going on the platform
0:20.0	pretty aggressively.
0:21.0	And some tips for Y and Andrew's social media, direct from the marketing man himself.
0:26.6	We should be doing lip sync battles.
0:28.4	Gary, I don't know if it's on brand.
0:30.0	Don't deviate from what you know.
0:32.0	And to your point, if you and I dance on that platform
0:34.4	I don't think we're getting that many views.
0:36.7	And how many millennials do you know who are home with their parents for the pandemic?
0:41.7	CNVC's Ber a coons.
0:43.4	In the last six months, the percentage of young adults living with their parents
0:47.4	has soared to the highest level since the Great Depression.
0:50.6	Those stories, plus gambling's next bet and New York's next tax.
0:55.6	What?
0:56.6	Oh no.
0:57.6	It's Friday, September 25, 2020.
1:00.6	Squawk God begins right now. Good morning everybody. Welcome. 2020. Friday everybody. It's been a rough week and in fact we are on track right now if we
1:14.6	continue at this pace for September to have the first down month that we've seen
1:18.1	for the markets since March. So you're looking at all the gains that they've built up out of this and you're still looking at fairly solid
	...

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