A lot of people in business are oblivious to the great shift that social media has caused, and they are in danger of becoming obsolete. Why is attention the great form of currency in our world? Why is it so important to understand the era we're living in now? Why is it so important to trade on your truth? On this special episode, you’ll get to hear Gary Vaynerchuk’s speech at Relentless 2017. https://www.youtube.com/dannymorel ( ) Takeaways Social media takes 50% of people’s time. It is the dominant place for the attention of our consumers. The truth of who you are is the thing you should always leverage. It’s scalable because it’s always there. You’re in the media business. The cost of being in the media business is low in distribution, opportunity, and production, so invest in it. Almost everyone is living their lives to the judge and jury of somebody outside of themselves. https://www.youtube.com/dannymorel ( ) At the start of the show, Gary shared why so many of us have no understanding of the era we live in, and why it has been such a fundamental shift. He talked about the opportunities social media presents, and the importance of trading attention in the day we actually live in. We also talked about why you shouldn’t pander to the camera. https://www.youtube.com/dannymorel ( ) Gary also spoke about; Why the stakes are higher than you think The danger of over-leveraging yourself Why time is the only asset you have https://www.youtube.com/dannymorel ( ) If you haven’t fully committed to being relevant in the mobile device for your business, you are not relevant. You have to understand that we are in the middle of a fundamental shift in how humans interact with each other, and that is the currency of our lives now. This presents us with a huge opportunity for all the things we care about. Social media is the yellow pages, the billboards, the TV shows and the advertising space, and it has no gatekeepers. There’s no one between you and the person you’re trying to reach. Remember the most powerful thing is to be in the game for yourself because that makes it so much easier.