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Shift: A podcast about mobility

Gary Shapiro outlines a ‘pivot or die’ strategy ahead of CES 2025 (Episode 281)

Shift: A podcast about mobility

Automotive News

Business

4.831 Ratings

🗓️ 22 December 2024

⏱️ 48 minutes

🧾️ Download transcript

Summary

The CEO of the Consumer Technology Association spotlights transportation technology headlines from the upcoming CES show in Las Vegas. Further, he offers candid thoughts on growing trade tensions and what it will take for American companies to survive and thrive amid global uncertainty.

Transcript

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0:00.0

Hi, everybody. Welcome to Shift, a podcast about mobility. I'm Pete Bigelow, your host and reporter to

0:10.8

Automotive News. Joining me on the podcast today, I am pleased to have Gary Shapiro, CEO of the

0:17.4

Consumer Technology Association, back on the show for his annual appearance that previews CES.

0:24.5

The Consumer Technology Association owns and operates CES.

0:28.7

And this year's show features no shortage of transportation technology from the likes of

0:35.2

Toyota, Honda, Scout, and Qualcomm, Mobile Eye, Bosch, and Volvo Group,

0:40.8

to name a few among the 300 or so mobility companies that are headed to Las Vegas in a few short

0:47.0

weeks. We're going to talk to Gary about what to expect and have a bigger picture discussion

0:52.2

on the state of global innovation and how President

0:56.4

elect Trump's plans impact consumer technology. But first, we have a look at this week's

1:01.8

headlines. And for that, I'm joined by my automotive news colleague, Molly Boygan. Molly,

1:07.2

how are you today? I'm doing well. Thanks, Pete. Good. I'm getting ready for CES. Are you

1:14.5

planning on going this year? What does it look like here for you in late December? Yes, I am getting

1:19.3

ready for CES, which is exciting. You know, lots of pitches coming our way and the schedule is

1:26.1

certainly filling up.

1:30.8

You know, I'll be covering a lot from the software defined vehicle side.

1:33.8

I am moderating a panel one of the days with Bosch.

1:35.1

So that's exciting. And then, you know, also just covering the last few weeks of the year as we look ahead

1:41.2

to the entering Trump administration.

1:43.8

And that has been a lot on a lot on

1:46.2

a lot of things. It has. And you've been steeped in certain aspects of the presidential transition,

1:53.0

probably not the least of which is the, you know, some of the tension around the waiver that

...

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