I think pronunciation is a weird area you know like so we ran this I know

garden profile and in the course of producing it a number of people refer to her as Eina.

That's how I thought it was pronounced.

Yeah, and I think, you know, if you only ever see it in print,

you have no indicator that it's Eina.

This week on the Eater Upsell, we're going to be joined by Garrett Oliver the creative

force behind Brooklyn Brewery.

Brooklyn Brewery, those are like the two hippest possible words right now.

I have three of their beers in my fridge

at this very moment.

I have three of their beers in my body at this very moment. That's not the way you pronounce an eye, you know, like especially if it's in three letters with like I and a like Christina is Christina is Christina and on Christina.

You know? So like it made sense but then for someone who knows that it's

I know like if you watch the show you know it's I know because she says her name out loud but like then it

great and it feels totally wrong and it's like this communication that whoever

you're saying it wrong is not in the club right right yeah it's like you're not in the club. Right? Right. Yeah. It's like you're not in the insider group.

Even if you like own all billion of her cookbooks, like mispronouncing someone's name

is the worst possible thing you can do and like you have people like

Bordain or like Guy Fiari. No it's Guy Fiari. Right, like the Italian sort of the

R becomes a D like Jada de la R. Like Spagetti instead of spaghetti.

Right. Well, this is interesting.

I think we've inadvertently hit on an interesting subject here,

which is that if I'm really thinking about it,

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