Garrett Brown and Colin Coggins - Authentic Influence: A New Paradigm in Sales and Effectiveness

Smart People Podcast

Smart People Industries

Business, Education, Society & Culture

4.6 • 736 Ratings

🗓️ 28 February 2023

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Colin Coggins and Garrett Brown are adjunct professors of entrepreneurship at USC’s Marshall School of Business where they teach the popular class they created, “Sales Mindset for Entrepreneurs.” They are also authors, speakers, longtime sales professionals, and best friends who met while working at enterprise software startup Bitium, which they helped lead to an acquisition by Google. Garret and Colin's book, The Unsold Mindset: Redefining What It Means to Sell, is available now! Find more about Garret and Colin at colinandgarrett.com. Support the Show - Become a Patron! Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcast. Sponsors: Huel – Get a free t-shirt and shaker with your first order by going to huel.com/smart. Wonolo – Head over to wonolo.com/smart and learn how Wonolo makes finding hard workers easy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:45.0	The podcast where we talk to smart people, but not necessarily done by smart people.
0:50.6	That is an awesome question.
0:52.6	This one goes down probably on one of my top five. Hey, I like
0:56.2	nutrition. I like to eat food. This is the coolest thing ever. We're going to do this forever. I wish I
1:01.2	paid more attention in that class. You know, I'm going to be honest. I don't understand that. As a man,
1:06.7	I just, I don't get it. Welcome to smart peoplepodcast.com.
1:12.9	You know what?
1:13.9	For this episode, I'm not going to start with our standard intro.
1:18.6	And the reason is because I want to change the intro.
1:22.3	I want to change the branding.
1:24.1	And also, the core message of this episode is about being authentic and about saying what you actually
1:31.5	want to say and asking what you actually want to ask. And it was one of my favorite episodes
	...

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