All right, let's talk about this because this is really important and I'd say any business people

entrepreneurs to pay attention because like I'm the worst I'm guilty of this more than anybody

be tech because I think okay I'm in this business here I try to produce the best content in the world

I have to use the best academy in the world to get people you know to learn the fastest but like

I'm not a gamer like I leave that to the gaming professionals and I was speaking with people

more and more on this on this show and I spoke to a guy in Hong Kong that has got a brand called

and you know it's basically getting people into financial services and he said Brian

you know we we use gaming you know when we have a WhatsApp interface and we play games

and it's like what are you talking about playing games I mean I work 15 years in the banking

industry there's no games being played right it's like you know you don't play games there's no laughing

you know and so but that's the wrong approach because humans love to play right and so I think

people need to stop siloing themselves and saying I'm a software company I'm a media company

I'm a car company I'm a whatever a coffee company and think no you're you interface with humans

so if you don't have gaming somehow in your interface then you're going to be left behind I guess

so just tell me did I get that right and if so how do you start these businesses taking steps

whether you're S&P 500 or a small company with 20 employees how do I start thinking about this

yeah I mean gaming and this gaming is actually the easiest way to start kind of interacting with

crypto because you you are naturally you know doing something fun right and when you're looking

at a business I mean we've we've talking to all kinds of businesses ones that I've never would have

never imagined would be interested in cryptocurrency and blockchain and NFTs you know we worked with

BMW to make to make an interesting thing where you drive your BMW and you collect these these

points these vantage points and then you can trade them for you know something in the crypto

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