Gamification: Filling the Customer Expectation vs Sales Gap

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 9 April 2014

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The buzz: Game on! We've always been drawn to games in our leisure time, from Senet (Egypt), Mahjong (China), dice (Iran, India) to Monopoly (US), and videogames. But while we were having fun, gaming became a serious player in the arenas of formal learning, workplace productivity and even sales. We've heard that 70% of the top 2000 companies plan to use gamification (term coined in 2002 by Nick Pelling) by 2015. Are you in it to win it? The experts speak. Prof. Ashok Ranchhod, Games Design Hub: "Curiosity may have killed the cat, so we should love and respect it. For without curiosity and imagination, we would all be the living dead." Gopal RajGuru, Innovate+Grow Group: "Gamification has its place … but some things are difficult to put into a meaningful game that both entertains and educates." Philipp Herzig, SAP: "The opposite of play is not work, it's depression" (Brian Sutton-Smith, play theorist, game researcher). Join us for Gamification: Filling the Customer Expectation vs Sales Gap.

Transcript

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0:00.0	The following program is being brought to you on the Voice America Business Channel.
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0:10.1	please visit voiceamericabusiness.com.
0:13.1	The Voice America Talk Radio Network is the worldwide leader in live internet talk radio.
0:18.1	Visit voice America.com.
0:19.7	The views and ideas expressed on the following program are strictly those of the host or guests
0:24.5	and do not necessarily reflect the views and ideas held by the Voice America Talk
0:28.8	Radio Network, its staff and management. Welcome to the most nutritious hour of business talk all week.
0:45.8	This is Coffee Break with Game Changers, presented by SAP.
0:49.8	The best run business is Run SAP.
0:52.3	Your host and moderator is Bonnie D. Graham.
0:54.7	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
1:02.6	Now, here's Bonnie D. Graham.
1:04.9	Welcome, welcome, welcome.
1:06.3	And if you want to run with the game changers, you're in the right place.
1:09.7	And game is the operative word
1:11.9	today believe it or not after 200 shows game is our word today so let's get it on today's buzz
1:18.0	game on game face at the top of your game a whole new ball game give the game away ahead of the
1:24.3	game beating him in his own game fair game game, I'm game. Game is the word
1:28.5	of the day. Let's talk about it. In history, we've always been drawn to games, but in our leisure
1:33.9	time, starting way back in ancient Egypt with Senate, S-E-N-E-T, Majong came from China,
1:40.7	Dice, believe it or not, came from Iran and India all the way up through modern day or more modern day than those monopoly in the U.S.
	...

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