This is Squawk Pod. I'm C. NBC producer Katie Kramer. Today on our podcast,

GameStop won't stop.

Now it's up 100. Again, over $440.

The Redditor Rebellion's still sending the mall retailer's stock up and making money for a new breed of investors.

I paid my mortgage and I bought a new car, boomer. How's your 3% IRA doing?

Boomer doesn't mean baby boomer. Boomer means Wall Street establishment.

Alexis O'Hanian, the co-founder of Reddit says community matters.

I do think this is a seminal moment.

I don't think we go back to a world before this.

Whether it's one platform or another, this is the mean normal.

And billionaire Mark Cuban.

Do you look at the numbers on GameStop and say, this is realistic?

I think Gamestock has a good chance of going out of business.

The Dallas Maverick's owner and investor on the rate of change.

The only thing that's really changed is the speed and the density and the reduction in friction

for smaller traders to trade.

That's the only thing that's changed. It's Thursday January 28th, 2021.

Squawk Pod begins right now.

Good morning everybody. Welcome to Squackbox here on

see MBC. I'm Becky Quick along with Joe

Kernan and Andrew Ross Sorkin. Let's take a look at the US

equity futures. The game continues with GameStop. The stock dipped overnight, but it's back. It's up nearly 2,000% this month.

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