We've got seven-figure amazing seller, Tomer from Israel today, who's going to give us some

game-changing techniques for listing optimization and keyword research that blew even my mind.

How's it going, everybody?

Welcome to another episode of the Syria Sellers podcast. My name is Bradley Sutton, and I've got an awesome guest today, Tomer. Tomer, how's it going? Very good, Bradley. How are you? I'm doing just Ducky. I love saying that. I don't know why I keep saying that, but that's going to be my new catchphrase. My dad would be very proud if he heard me say that. But anyways, Tomer, I wanted to talk to you about some serious things because there's a lot of

misinformation out there as far as keyword, planning, keyword research, and you have some

super unique techniques that you've been using for years that has helped you become, you know,

one of the leading Amazon sellers. And I wanted to talk to you a little bit about that.

One of those techniques is actually one of the foundations that our CTO used to make a new tool in Cerebro earlier this year.

So that's the first thing I wanted to talk about. Tamara, how did you use to prioritize your keywords?

And how would you do that before we have the multi-Asin comparison feature in Cerebro?

Yeah.

So even forget about the multi-AZN thing.

Even before the search volume, I used to do this.

So what I used to do is to take note of the best competitors based on their BsR and everything

that are similar to the product I'm going to launch. And I was checking the ranking for different

keywords. So if I type in a keyword, let's say Silicon Spatula, and all of my competitors

here on the first page, that means they are all getting sales

from that keyword.

But if I type a keyword like kitchen utensils, for example, and none of them appear on that

on the first page, even if it has more search volume, then it means they are not getting as

many sales probably, or it's not even converting as well as silicon spatula.

Now I'm only guessing here, but I was basically looking for keywords that are super relevant,

...