Gabriela Anastasio: Founder of Anastasio Home

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 29 January 2024

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

At a young age, Gabriela Anastasio fell in love with stone while visiting the work sites of her father’s landscaping business. Throughout her childhood, she began to associate a new patio or an updated blue-stone trim around a pool with good fortune, and years later, in 2021, she launched her home accessories brand, Anastasio Home, with a single category: stone trays. The brand quickly gained popularity for its expanding offering of upcycled, luxury home accessories, produced by the company’s factory in India. That being said, Anastasio’s journey to building her business was anything but linear. After graduating with a degree in art, she spent over a decade in public relations, eventually working her way up to director of communications at the luxury watch brand, Tudor. Combining the skill set she gained from her early career with her art education and love of stone, Gabriela decided to bet on herself, and soon after, Anastasio Home was born.

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Transcript

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0:00.0	Hi everyone I'm Hillary Kerr, the co-founder and chief content officer of who
0:10.5	what wear and this is Second Life, a podcast spotlighting women who have truly
0:17.0	inspiring careers. We're talking about their work journeys, what they've learned from the process
0:22.3	of setting aside their doubts or fears and
0:25.2	what happens when they embark on their second life.
0:28.2	Today I'm chatting with the founder of Anastasio Home, Gabriella Anastasio.
0:35.2	Growing up on Long Island with a father in the landscaping business,
0:39.0	Gabriella always felt an affinity toward stone. To her, a neighbor's new granite countertop or
0:45.9	updated stone patio was an indication of good fortune. Years later, in 2021, Gabriella launched her luxury home accessories brand, Anastasio Home, with one category, Stone Trays.
1:00.0	The brand quickly gained popularity for its stunning and expanding offerings of upcycled
1:06.5	limited-run home accessories produced by the company's own factory in India which Gabriella opened during COVID. Today, Anastasio home products
1:17.1	are sold via retailers like Mota Operandi, Lulu and Georgia, and I swoon, and this year the brand is making a foray into new categories, including
1:26.8	metals and lighting. Although Gabriella has a love of stone that started at a very young age, her journey to building her business was anything
1:35.9	but straightforward. After graduating with a degree in art, she worked in public relations for over
1:41.2	a decade.
1:42.6	Before leaving the corporate world to start something of her own,
1:45.9	she had worked her way up to Director of Communications
1:49.1	at the Rolex-owned Watch Brand Tudor, which sprouted a new passion for precise manufacturing.
1:56.0	This, plus her knowledge of packaging and promotion from her years spent in PR,
2:00.0	the taste level she developed as an art major, and her childhood love of stone positioned
2:06.5	her to take the leap and build her dream company.
2:10.0	Gabriella's winding, yet full circle career is fascinating.
	...

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