Hey there, boys and girls. Welcome to another edition of the Business of Sports with Andrew

Brand, presented as always by betonline.ag. They're your online sportsbook experts. They're the

exclusive partner of Podcast One Sportsnet. Use that promo code, Podcast won all caps. Received

that 50% sign of bonus today on betonline.ag. And that music you hear, of course, my son, not Andrew, Sam Brandt.

I love him so, such great musicians.

I'm going to get better with what you're going to be hearing from him.

What a special podcast I have ahead.

All the rage in the news this week is not from pro sports, although there is a pro element

to it. It's from college

sports. Gavin Newsom, the governor of California, signs a new law, enacts it into law on LeBron,

the shop this week on HBO. It's the fair to play, it's something about a pay-to-play act, even though it has nothing to do with pay-to-play. It's the fair to play, it's something about a pay to play act, even though it has

nothing to do with pay to play. It's about college athletes in California, and we're going to talk

about other states being able to profit from name, image, and likeness, basically get

endorsement deals using that image and likeness, which they haven't been able to do previously.

And it will allow states to lift all, that state, at least California and others to come, perhaps, to lift all

restrictions on it. There's committees in play right now with the NCAA headed by Val Ackerman,

Chairman of the Big East, and we'll see where that goes.

So my guest today, I thought, okay, I have this podcast. I can get whoever I want to talk about

this. Two experts, one who is sponsor of the bill, Andy Schwartz, an economist, a antitrust expert,

especially in damages in sport economics.

He is at HBL League, which he'll talk about.

Andy Schwartz is on the podcast, along with Gabe Feldman, who is one of the preeminent scholars in the field of sports law.

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