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Masters of Scale

Futurist Amy Webb: Trends are not enough

Masters of Scale

WaitWhat

Diversity & Inclusion, Jeff Berman, Bob Safian, Startups, Business, Management, Entrepreneurship, Mindset, Reid Hoffman

4.64.4K Ratings

🗓️ 19 March 2026

⏱️ 33 minutes

🧾️ Download transcript

Summary

Amy Webb, futurist and CEO of the Future Today Strategy Group, held a funeral for her famous annual trend report at SXSW this year. She explains to host Jeff Berman why convergences are the new critical unit of change instead. Webb says leaders must stop being distracted by "the shiny" and learn to prepare for the disruption of convergences.

Link to the Convergence Outlook: https://ftsg.com/convergence/

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Transcript

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0:00.0

On Masters of Scale, we talk a lot about inflection points, those moments when a technology stops being optional and starts being fundamental.

0:10.7

AI presents one of those moments, and behind every breakthrough, whether it's medical research or education or even cinematic visual effects, there's infrastructure most people never see.

0:23.6

As the essential cloud for AI, core weave is building that foundation.

0:28.8

It provides a purpose-built AI cloud designed specifically for pioneers at leading AI labs and

0:35.1

enterprises ready to power the biggest ideas and the boldest ambitions.

0:40.6

Ready for anything, ready for AI.

0:44.1

To learn more about how CoreWeave powers the world's best AI, go to coreweave.com

0:49.2

slash ready for anything.

0:52.7

As your company scales, the hardest part isn't ambition, it's alignment.

0:58.1

That's why Atlassian built the teamwork collection, an AI-powered teamwork platform designed

1:03.3

to help teams move faster together.

1:05.9

By connecting Jira, Confluence, Lume, and Rovo, teams can easily align work to real business goals, plan and track progress together, remove knowledge silos, and access the real magic of AI plus human collaboration.

1:21.2

Visit atlasian.com slash team changer to learn more. That's A-T-L-A-s-S-I-A-N dot com slash team changer.

1:37.1

So if my 80-year-old young father-in-law is no longer going to Google on a Google phone to search for things,

1:46.7

I think that tells us that the world is changing. There's also the fact that Open AI at this stage

1:53.1

is accumulating debt to a degree I don't think any of us have ever seen before.

1:58.4

I don't know about you, but the world is changing so fast from AI to global politics

2:03.9

and beyond, it can feel impossible to keep up.

2:07.3

But futurist Amy Webb says merely following trends is not enough.

2:12.3

It's insufficient to stay atop of whatever is just around the corner.

2:17.2

What matters now is understanding something much more complex,

2:21.4

something she calls convergences.

...

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