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HBR IdeaCast

Future-Proofing Your Strategy with Scenario Planning

HBR IdeaCast

Harvard Business Review

Hbr, Finance, Entrepreneurship, Business/management, Harvard, Business/entrepreneurship, Teams, Leadership, Economics, Management, Innovation, Communication, Strategy, Business, Marketing, Business/marketing

4.31.9K Ratings

🗓️ 28 July 2020

⏱️ 26 minutes

🧾️ Download transcript

Summary

Peter Scoblic, cofounder and principal of the consultancy Event Horizon Strategies, says that too many companies are short-sighted in their strategy-making and don't effectively plan for different potential futures. Using examples from the U.S. Coast Guard, he explains how thoughtful and ongoing scenario planning exercises can help organizations decide which investments will allow them to thrive in varying circumstances and navigate many types of crisis. Scoblic is the author of the HBR article "Learning from the Future."

Transcript

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0:00.0

Kurt Nick is here from Ideacast. I want to tell you about the Big Take

0:05.1

podcast from Bloomberg News. Each weekday they bring you one important story

0:10.0

from their global newsroom like how AI will upend your life and why China's

0:15.4

targeting the US dollar. Check out the big take from Bloomberg wherever you listen. Welcome to the HBO Ideacast from Harvard Business Review. I'm Allison Beard. We live in volatile, uncertain, complex and ambiguous times.

0:50.0

Vuka is the acronym we've all volatile uncertain, complex, and ambiguous times.

0:53.3

Vuka is the acronym we've all learned to use, and it's a really tough environment

0:57.6

in which to make business decisions.

0:59.6

Technology is advancing rapidly, geopolitics are unstable, and we're so interconnected

1:04.7

that it's truly impossible to predict the future. Sometimes world-changing events

1:09.4

like 9-11, a global financial crisis, or a world-spaning pandemic, take us by complete surprise.

1:17.0

So how do we plan and prepare anyway?

1:19.4

How do we make sure we're ready for the next emergency. Today's guest says that leaders and

1:24.1

organizations need to develop strategic foresight and that involves inclusive, in-depth

1:29.0

and ongoing scenario planning. Peter Skoblich is co-founder and principal of the consultancy Event Horizon Strategies and a senior

1:36.6

fellow at the International Security Program at New America.

1:40.1

He wrote the HBO article, Learning from the Future,

1:42.8

how to make robust strategy in times of deep uncertainty.

1:46.3

Peter, thanks so much for joining us today.

1:48.4

Thank you so much for having me. So scenario planning has been around for quite some time. What's different about how organizations should be using it now?

2:06.3

Well I think that the difference between the way that organizations often use it and the way that

2:12.4

it should be used is that it's sometimes seen as a one-off

2:15.8

exercise at moments of perhaps extreme crisis or in moments where leadership is trying to determine a particular strategy

...

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