Future Proof Your Business #090
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 20 February 2018
⏱️ 35 minutes
🧾️ Download transcript
Summary
“Principles don’t change, tactics do.” — Brian Buffini
One of the most common questions Brian Buffini has heard over the past two decades is “How can I build a business that lasts?” Changes in technology and culture make it feel as if life is moving faster than ever. If you’re like most entrepreneurs and business leaders, you may fear your success will be short-lived; you may worry you’ll be replaced when the next big thing comes along. In this episode, Brian Buffini delves into the sure-fire solution to building a business that lasts—an adherence to the fundamentals. You’ll learn why relationships are the key to building a strong, successful business; how excellent service will allow you to stand out from the competition and the reason it’s essential to continue to keep your skills sharp. Shore up your business to last, regardless of the changes in the market.
Inspirational quotes from today’s interview:
“Principles don’t change, tactics do.” — Brian Buffini
“The purpose of the technology is to support the fundamentals, not replace them.” — Brian Buffini
“What I know for sure is that in life and in business, relationships matter.” — Oprah
“If you believe business is built on relationships, then make building them your business.” — Scott Stratten
“When you invest time in your relationships, people understand you’ve given them the greatest gift.” — Brian Buffini
“Time is the most valuable resource we have.” — Brian Buffini
“Achieving incredible success means using your time wisely, not watching it pass you by.” — Brian Buffini
“If you want to create relationships that endure with your customers, investing time is key.” — Brian Buffini
“The greatest gift you can give another human being is the gift of your attention.” — Daniel Goleman
“For where your treasure is, there will your heart be also.” — Matthew 6:21
“Always render more and better service than is expected of you, no matter what your task may be.” — Og Mandino
“Service to others is the rent you pay for your room here on earth.” — Muhammad Ali
“The best way to find yourself is to lose yourself in the service of others.” — Mahatma Gandhi
Mentioned in the episode Unmarketing by Scott Stratten
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Transcript
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| 0:00.0 | Welcome to the Brian Bafini show, where we explore the mindsets, motivation and methodologies |
| 0:19.3 | of success. |
| 0:20.3 | Here's your host, Brian Bafini. |
| 0:31.0 | Well, the top of the morning to you and welcome to the Brian Bafini show. |
| 0:35.6 | Glad you joined me today. |
| 0:37.5 | Our topic today is how to future proof your business and your life. |
| 0:42.9 | And I'm excited to talk to you about this. |
| 0:44.7 | I recently became a grandfather for the first time. |
| 0:47.9 | You know, I've spent some time thinking about the future. |
| 0:50.8 | And so many people, especially my age, are ringing their hands about the changes they |
| 0:55.1 | see in the culture and society and all the technological advances, which on one hand |
| 0:59.8 | are phenomenal. |
| 1:00.8 | But on the other hand, create a sense of unease. |
| 1:03.7 | We have how the media works today, how social media works today. |
| 1:09.4 | And there are some strange times indeed. |
| 1:11.9 | But I'm going to share with you some insight and some encouragement today because I believe |
| 1:16.4 | I'm going to share with you some principles that will be true today, tomorrow, for a very |
| 1:20.6 | long time to come. |
| 1:22.0 | I believe the principles don't change tactics, too. |
| 1:25.8 | We need to be aware in business, especially as in life of what the lay of the land is |
| 1:31.2 | and how we need to adjust our tactics. |
| 1:33.2 | But principles don't change. |
... |
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