Welcome to our two parts series here on the athletic podcast network.

I am Mike Smeltz and throughout this series, we will dive deep into the cutting edge of sports.

How technology is changing the way the games are being played and watched.

In this episode, we'll focus on the fan experience.

The ticket buying process has changed from a static experience to something more akin to signing

up for a membership at a country club.

Fans today only have two options.

They can buy season tickets or they can brave the Wild Wild West, which is trying to

navigate resold tickets from brokers and scalpers.

And I think what we provide is a very unique alternative.

For fans at home, leagues are increasingly investing in alternative broadcasts to tailor

presentations for all types of fans.

The tech element is huge.

You know, you don't need satellite trucks outside of Peyton Manning's house or outside of

Eeyline Manning's house.

It comes off like a television product, like a traditional linear product.

And the coin process of buying some baseball cards has gone virtual with the incredible

innovations of NFTs.

Boy, an easy way to explain NFTs.

It's like, hey, show me a picture of the lock-mast monster.

On this episode, you'll hear from each of those experts on how the fan experience is changing

and will continue to change in the future.

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