Welcome to our two-part series here on the Athletic Podcast Network.

I am Mike Smelts, and throughout this series, we will dive deep into the cutting edge

of sports.

How technology is changing the way the games are being played and watched.

In this episode, we'll focus on the fan experience.

The ticket-buying process has changed from a static experience to something more akin

to signing up for a membership at a country club.

Fans today only have two options.

They can buy season tickets or they can brave their wild, wild west, which is trying to

navigate result tickets from brokers and scalpers.

And I think what we provide is a very unique alternative.

For fans at home, leagues are increasingly investing in alternative broadcasts to tailor

presentations for all types of fans.

The tech element is huge.

You know, you don't need satellite trucks outside of paid Manning's house or outside

of E-Line Manning's house.

It comes off like a television product or like a traditional linear product.

And the coin process of buying some baseball cards has gone virtual with the incredible

innovations of NFTs.

Oh, an easy way to explain NFTs, you know, it's like, hey, show me a picture of the

Loch Ness Monster.

On this episode, you'll hear from each of those experts on how the fan experience is changing

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