Hey, this is Andrew Schleck from the Saturday Slam and Jam.

We've got something special coming up right now.

As part of the Dell Businesses PodFrance, the Athletic,

has put together a two-part series on the future of sports,

how technology will change the fan and team experience going forward.

Coming up is part one.

Hope you enjoy.

Thank you. Coming up is part one. Hope you enjoy. Welcome to our two-part series here on the Athletic Podcast Network.

I am Mike Smelts, and throughout this series, we will dive deep into the cutting edge

of sports.

How technology is changing the way the games are being played and watched.

In this episode, we'll focus on the fan experience.

The ticket buying process has changed from a static experience to something more akin to signing

up for a membership at a country club.

Fans today only have two options.

They can buy season tickets or they can brave the Wild Wild West,

which is trying to navigate resold tickets from brokers and scalpers.

And I think what we provide is a very unique alternative. For fans at home,

leagues are increasingly investing in alternative broadcasts to tailor presentations

for all types of fans. The tech element is huge. You know, you don't need satellite trucks

outside of Peyton Manning's house or outside of Eeyline Manning's house. It comes off like a television

product or like a traditional linear product.

...