Light that spark fire nation J L D here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like being boss. Today we'll be breaking down the future of NFTs to drop these value bombs. I have brought Avery Akkennini into EO Fire Studios.

Avery serves as a president of Vayner NFT as far as Gary Vaynerchuk. She leads the company's mission to build long term strategic NFT projects for the world's leading intellectual property owners serving brands, celebrities, athletes and associations looking to incentivize and reward brand advocacy and customer loyalty. Avery is helping to unlock the potential of one of the greatest technology shifts of our time fire nation.

And today we'll be talking about this technology shift. We'll be talking about how you can build your brand while delivering community value in this space and how NFTs create opportunities for brand new business models and so much more when we get back from thinking our sponsors.

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Avery say what's up to fire nation and share something that you believe about becoming successful that most people disagree with.

Hello fire nation and thank you so much for having me that is an amazing question and one thing that I believe that many people disagree with is that execution is even more important than strategy.

So especially in the world of marketing and making things happen in building things a lot of times I spent the early part of my career major corporations where we would agonize over strategy for months and years before we even got into the execution.

And you know in the past four years I've really shifted that where of course you need a strategy and that's important to know where you're heading but the execution and actually making it happen is is even more important for getting on the track to success.

Yeah and this day and age if you're strategizing for three or four months let alone three or four years like you've already missed the opportunity like it's gone by because things are moving so fast and I.

You know can't tell you the amount of people that have come up to me and say john like I literally thought of Uber before Uber launched or I thought of Airbnb before Airbnb and I'm like so where's your execution where's the execution.

Exactly so wasn't there yeah you should have launched it should have launched it.

So at Vayner NFT you help other people unlock the potential of one of the greatest technology shifts that we are experiencing this is literally the greatest technology shift of our time can you share some of the details about this shift.

We believe that web three is going to be a transformative technological change for everyone the same way the internet was a major change fundamentally shifting the way that people interact with content communication payments travel etc etc we think the same is going to be true of web three and.

NFTs are the gateway into web three NFTs fundamentally are the first way that you can actually own a digital asset and that's a big mind shift for a lot of people and it's our great pleasure and opportunity and challenge and joy to be helping some of the world's biggest intellectual property owners.

Figure out this wonderful new world of NFTs and web three and create programs that engage their communities inspire their communities and let them interact in a new way as we kind of start this ascent into the this wonderful new technology transformation.

Can you give a couple examples of people that you're helping right now at Vayner NFT and we can get as vague or specific as you're able or willing to do I mean we can again just kind of be very broad stroke here and not name names but we love to hear maybe a couple examples of real world.

We work with a couple of different groups first celebrities and sort of people of interest whether they're influencers or more traditional mainstream celebrities who have engaged audiences maybe they've become successful via social media or via other more traditional channels we help them engage with NFT programs that.

Engage their communities in a new way so that's one group and I'll give you an example one of our first projects was the world's largest YouTuber with over 200 million subscribers she's seven years old and we helped her launch her first NFT project a couple of months back and we're not working on a whole new program that's going to be a new way for her to engage with her community and fan base.

One example we also have examples of brand partners we're working with Budweiser and sell our toy and Corona and everyone in an anhyzer bush family to launch brand programs which allow their communities a new way to collect and to engage with the brands and just last Friday couple days ago we did a really fun collaboration with Tom Sacks rocket factory.

Budweiser actually purchased a rocket from Tom Sacks who's a contemporary artist who's launched a very successful NFT program we then invited Tom and his team to launch the rockets from Budweiser headquarters and hosted some of Tom's fans and collectors and Budweiser fans and collectors there and an exclusive NFT event which included sort of special tour of the brewery and some exclusive merch and fun stuff of that nature.

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