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Technology Revolution: The Future of Now

Future of Make for Me: The Luxury of Customer Centricity – Part 2

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9108 Ratings

🗓️ 23 July 2014

⏱️ 57 minutes

🧾️ Download transcript

Summary

Today's buzz: You - again! Plus ça change, plus c'est la même chose (Jean-Baptiste Alphonse Karr, 1849). Early-days "Make for Me" industrialization was humming along until Henry Ford car-jacked it to launch the "Any color you want, as long as it's black" mass-production manufacturing economy. Today, consumers are once again calling the shots, loudly clamoring for "Make for Me" products and services. All at higher quality at lower prices, of course. Can new technologies help your company give 'em what they want and still be profitable? The experts speak. Whitney Johnson, Disruptive Innovation Facilitator: "The more we give, the more we have. The more we let go, the more control. Elizabeth Hedstrom Henlin, TBR: "So, two cheers for Democracy: one because it admits variety and two because it permits criticism" (E. M. Forster). Reuven Gorsht, SAP: "To understand your customers, start by knowing why you exist." Join us for Future of Make for Me: The Luxury of Customer Centricity – Part 2.

Transcript

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0:00.0

Welcome to the most nutritious hour of business talk all week.

0:13.1

This is Coffee Break with Game Changers, presented by SAP.

0:17.1

The best run business is run SAP.

0:19.6

Your host and moderator is Bonnie D. Graham. You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions. Now, here's Bonnie D. Graham. Welcome again. If you want to run with the game changes, you're in the right place. Today's buzz, you again, I will explain.

0:40.9

Let me start off with one of my favorite quotes, plus au change, plus la Meme shows.

0:46.4

I found out that was said in 1849 by Jean-Baptiste-Alphonse Carr, K-A-R.

0:52.1

I'll tell you why it's one of my favorites.

0:56.1

Because in the early days, we had a make-A-R, and I'll tell you why it's one of my favorites, because in the early days,

1:00.8

we had a make-for-me-manufacturing model, and it was coming along just fine.

1:03.6

And then someone named Henry Ford came on the scene.

1:08.5

I like to say he carjacked it and launched any color you want as long as it's black,

1:12.2

and we went headlong into the mass production economy.

1:17.7

Well, today, customers are speaking up, speaking out socially, vocally, anywhere they can,

1:21.8

and they're calling the shots and they're saying, we want make-for-me products.

1:24.7

We want make-for-me services again.

1:26.9

That's why I started off with you again.

1:29.2

But this time they want higher quality at lower prices. Of course they do. And I should say, of course, we do because we're all consumers.

1:35.3

So the big question of the day is, can new technologies help companies give them what they want

1:40.8

and still find a way to make a profit because that's what business is all

1:45.3

about.

1:46.0

I'm delighted to welcome back the same panel we had on April 24th on our series, Future of Business

1:52.1

with Game Changers when we debuted this topic.

...

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