Future of Gym marketing & current state... 80/20 or 90/10. | Ep 78
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 14 September 2018
⏱️ 17 minutes
🧾️ Download transcript
Summary
"Everything comes down to where attention is, where eyeballs are, and the relative cost of those eyeballs." Today, Alex (@AlexHormozi) emphasizes the importance of doubling down on marketing efforts that are currently working instead of getting distracted by new platforms or strategies. He also shares his approach to scaling ad spend and encourages listeners to prioritize data over trusting anyone's claims about Facebook's algorithms.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:17) - Attention, eyeballs, and relative cost for marketing success.
(3:35) - Maximize current success, avoid new distractions.
(5:43) - Invest in what's profitable, avoid passive income.
(9:43) - Diversification as a hedge, focus on familiar.
(11:35) - Invest in what works, avoid distractions.
(13:53) - Break spending beliefs, increase profits with the right approach.
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey guys, real quick. So Layland, I are definitely working on our social media presence. |
| 0:03.0 | If you guys haven't noticed and we're just breaking now into linked in. |
| 0:06.3 | All right. It's not as bad as I thought. |
| 0:08.1 | It's actually been pretty awesome so far and you guys have been really cool in there and people are sharing our stuff a lot. |
| 0:12.2 | So if we aren't connected on LinkedIn, go ahead and let's connect and let's rock and roll. |
| 0:17.2 | Hey, what's going on everyone? Happy Thursday. |
| 0:19.0 | I was light on content this week, so I figured, hey, it is Thursday. |
| 0:23.0 | I am almost missing any content for the entire week. |
| 0:25.6 | And so I was going through my notes of things that I had kind of jotted down that I wanted to go over. |
| 0:31.1 | And this is the one that that spoke to me today. |
| 0:34.1 | So I'm just calling this the future marketing in the current state 80, 20 or 90, 10. |
| 0:38.4 | What I wanted to just kind of address is just a single point that has been incredibly profitable for me in a lesson that I learned from someone else. |
| 0:47.0 | Gary Vee is someone that I actually think. |
| 0:50.0 | So people have very mixed feelings about him. |
| 0:54.1 | I mean, that's what a good marketer does anyways. |
| 0:56.6 | But I think he's incredibly smart. |
| 0:57.9 | And I think he really understands what's going on. |
| 0:59.9 | That's just my opinion. |
| 1:01.2 | And he has said repeatedly many, many, many times in many videos that one of his greatest regrets as a marketer was not spending enough on Google ads when it was hot. |
| 1:15.5 | For those of you who've been in the game longer, you've seen the, the, there are cycles that happen within marketing, right? |
| 1:22.3 | And everything comes down to just where attention is, where eyeballs are. |
| 1:26.9 | And the relative cost of those eyeballs, so the cost of those eyeballs relative to the amount of them that are actively viewing. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Alex Hormozi, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Alex Hormozi and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.