Welcome to the playbook. I'm David Meltzer here live at the win hotel in Las Vegas, right

here in the lobby at the greatest studios ever built the blue wire studios here in Las

Vegas. And I have such an interesting guest coming on the CEO and co founder of Madison

Reed, Amy, Eric. Welcome to the playbook. Hey, thanks for having me. I'm excited to be

here. I'm super excited because, you know, as much as technology is accelerating at an

exponential rate, creating changes that you and I have never seen before. And I'm sure

is with the experience that you have as I, you know, we thought it was a big deal when

they created the ATM or a cell phone or a fax machine, even not to date us. But, you know,

I play around with chat GPT and I'm thinking to myself, you've got to be kidding me. Like

some of this stuff is not even real. But there is still use and value for a lot of traditional

platforms. And, you know, if you know how to use technologies, you're servant, we can have

a multitude of value that's provided in a multitude of platforms. And, you know, consumers

have so many different choices that I think, you know, whether it's media or e-commerce

or commerce in general, that people discount how much or how many people, for example, still

listen to radio or still buy things in a store. And so we have to have this dualistic or

multipurpose to our lives to effectuate alignment with our values. How do you see the multitude

of choices that exist, especially within commerce?

Yeah, I think it's a great point. I remember during COVID when some potential investors

and artists told me, one flaw on your strategy, don't open any more stores because retail

is dead. And my response to that is, no, no, human beings like to shop online, human

beings like to research online, human beings like to walk into stores, human beings like

to walk into somebody else's store and buy your product. And somebody, I'm saying,

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