Funnels Vs. Cycles #1645

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 10 February 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

Funnels Vs. Cycles In episode #1645, we learn about the major difference between funnels and cycles. While we love click funnels, it is important to think about other aspects like sales and hiring more long-term. Be sure to tune in today to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Funnels Vs. Cycles. [00:27] Explaining what a funnel is and the major problem with it. [01:13] How a cycle differs from a funnel in terms of its timeline. [01:45] Funnels eventually end, whereas cycles never do. [01:52] Marketing companies are good at acquisition and weak at retention. [02:38] Some of the benefits of improving retention. [03:16] Why even 5% churn is not sustainable at all. [04:26] Cycles force you to think long-term, which funnels don’t necessarily get you to do. [04:41] That’s it for today! [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Tomasz Tunguz Redpoint Ventures Russell Brunson Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.1	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	Today, we are going to talk about the concept of funnels versus cycle.
0:54.3	So let me explain what this means.
0:55.7	So when you think about a funnel, maybe a hiring funnel as an example or let's go with
1:01.6	a sales funnel or marketing funnel, marketing funnel.
1:04.4	So you come to my website, you fill out a lead form and someone will reach out to you
1:09.1	or maybe you'll get qualified by our CRM, whatever it is exactly.
1:13.4	And from there, go through, go to a sales person, sales person will call.
1:18.9	So it's basically like it all ends with a sale, right?
1:21.1	So the funnel will end with a sale.
1:22.2	So this is a sales slash marketing funnel.
	...

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