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This Week in Startups

Fundraising | Scaling Your Startup S2 E4 with Density’s Andrew Farah and SoleSavy’s Dejan Pralica | E1210

This Week in Startups

Jason Calacanis

Technology

4.21.4K Ratings

🗓️ 6 May 2021

⏱️ 71 minutes

🧾️ Download transcript

Summary

Two startup CEOs share their approach to fundraising, Andrew Farah explains the strategy he used to raise $100M for Density (03:58), Dejan simplifies his community-forming principles for SoleSavy (38:27), and both give tactical lessons from the mistakes they made along the way (46:23)! Deck: https://bit.ly/3b8gz8g

Transcript

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0:00.0

Hey, everybody, welcome to Scaling Your Startup, season two, episode four.

0:04.4

I think this might be my favorite special season because everybody is learning so much.

0:09.4

So far, it's been incredible where expert founders have given you insights on growth,

0:14.2

social marketing, and sales. These are incredible building blocks, but you know what you always want to

0:19.2

hear about? Nailing your fundraising, okay? Yeah, growth is great, J-Cal, social media marketing,

0:26.0

copyrighting, sales, all critical, but show me the money, secure the bag. Okay, I heard you.

0:32.6

I got it. Maybe we should have done this as the first episode, but here it is.

0:36.3

Two guests today from two very different stages, both of them are in my portfolio and both of them

0:42.8

did a favor for their boy, J-Cal, and they crushed it. First, densities CEO Andrew Farah,

0:48.8

who has raised over 100 million, I'm on the board of his company, and he is in full-on growth stage

0:55.1

and he goes through what VCs are looking for in a pitch, including breaking down his most

1:00.4

well-received pitch decks slide by slide. I was in the board meetings when he presented these

1:07.2

and my head exploded. I just saw Steve Jobs or Elon Musk on stage presenting when he presents.

1:13.0

I mean, he's that good. Density sells the hardware as a service product, that monitors

1:17.7

how many people are in a space. They people count. It's super critically important for saving money

1:23.5

on your real estate or in the age of COVID, making sure you don't have too many people in a room,

1:27.6

or is that conference room actually necessary, or would it be better if it was deployed as

1:32.1

four phone boots? You have the idea. People counting. Super important. Density.io. I gave him a little

1:36.8

plug there because he is sharing so much information here that you should check out density.io.

1:41.5

And then at a left field, Dion from SolSavvy. He's the CEO. I saw this pitch and I stopped him

1:50.4

three minutes and I said, I'm in and I don't do that often. He just closes seed round and he breaks

1:55.5

down step-by-step his fundraising process. And I have not seen a company scale revenue like this

...

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