All kinds of studies have been made regarding motivation.

What is it that motivates people to do the things they do, live the way they live, achieve, achieve,

and while there's certainly no single answer to so large and complicated a question,

I believe the overriding force which motivates us as persons is a thing I call choice of environment.

Environment being the immediate world by which we're surrounded.

Some people make this choice consciously, but I'm certain a great majority of people make the choice unconsciously

as a result of environmental conditioning.

Let's hear that we begin to see motivational forces at work.

Motivation is closely linked to environment.

Our normal reaction to environment is to act, think, and talk like the people by whom we're surrounded.

Since only 5% achieve financial independence during their lifetimes,

the odds are 95 to 5 that in any given case, a person is

surrounded by those who are not thinking and working toward financial independence.

Instead, he is surrounded by and as a result conforms to a group which does not stress the importance

of being financially independent.

They have conformed to their environment. And I'm using

finances as only one example. Other examples could be education, health, language, work, attitude,

and so forth. These people can be said to be those who do not consciously choose their environment,

but simply go along with the environment in which they find themselves.

Now that would be fine if the statistics were reversed.

If 95% of the people could be said to be successful, the odds would be excellent if we just went along with the crowd.

In that event, selecting an environment, might not be too important.

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