Two o'clock. Good to have, everybody. We've got a lot. There's no way we're going to get to

everything we have. We're just not. I'd like to, but I'm also not staying for seven hours.

I want to jump into something, Rico, and I'm always interested with stuff like this.

You know, Evan and I will meet and talk about, because this is the new way of doing our business is you have to be cognizant of your video as much as your audio and vice versa.

So when, when videos pop, when they get heavier views or heavier engagement, you chart it. You kind of go, well,

what was the subject matter and, you know, why did this happen? Now, yeah, what was the trigger?

Yeah, now sometimes it's fun, right? Laughter, ballbreaking. You file it there. Other times people will

take something you say as being, you know, hyperbolic and that generates a response. But there's,

there's also a fallback. Like in general,

rarely, we don't talk a lot of U of them because it's not a lot to talk about. But when we do,

those blow up because it's, oh, Sparty and the context of what you say means nothing. The other one is

Jameson Williams. So I wanted to bring this up to start. Take this as a soft open. I have

plenty of real stuff to do today. Jamo again. It's Jamo again because I truly, I think I do a

real good job. We comprehensively as a show, I think we do a good job. We talk about what people

want to talk about.

I feel like there's a connection between us and our audience, but I feel a complete disconnect

with this topic. So we did an entire Lions presentation yesterday. A very small amount of this show.

It might have been 90 seconds to two minutes, was Jameson

Williams, the stupid penalty he took, and what it caused, didn't give it a second thought,

did not think it was provocative, I didn't think it was hyperbole, I just didn't think about it

again. So it blows up on the YouTube where the

engagements and the vitriolic response to it, first of all, it doesn't matter. In the end,

...