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The Bob and Tom Show.

The Bob and Tom Show proudly presents great moments in Super Bowl history.

Throughout the history of the Super Bowl, advertising has played a larger and larger role in this broadcast of the game.

From simple sponsorship mentions early on to the multi-million dollar productions we enjoy today,

advertisers have become increasingly integral part of the game.

Today many viewers look forward to being entertained by commercials. This is quite a stark contrast from what early TV viewers witnessed.

In the early 1950s in television's infancy, programmers felt

it was essential that products be demonstrated live during their commercial segment.

Fans might see Jimmy Durante shaving on the sidelines while promoting Burmese.

However, this tradition came to an abrupt end.

In 1953, when celebrity spokesman retired NFL quarterback Bobby Brown-eye Benson

vividly demonstrated the proper application of preparation H. Hemeroid cream. Right in the middle of the 50-yard line.

Horrified and disgusted fan, Grant screaming from the stadium.

Surprised retailers, however, reported a huge spike in sales the next day.

Thanks to Brown-EyI Benson's quick hands and agility while applying the salve.

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