Welcome to the Optimal Protein Podcast. I'm Vanessa Spina.

Hello, my friends. Welcome back to the podcast. I'm your host, Vanessa, and I am so excited for today's episode because we are doing a fascinating deep dive into one of the most popular functional protein brands with a powerful focus on fat loss, metabolic health, and brain body

performance. My guest is Will Knights. He is the founder and CEO of IQ Bar, which is a high

protein, high fiber, low carb bar that I am obsessed with. It has been disrupting the functional food space.

Now, Will shares the behind-the-scenes journey of building the company from his initial idea

through scaling and execution and the science-driven strategy behind every bar.

Now, you're going to learn why protein and fiber are critical for sustainable

fat loss and satiety, the exact macronutrient profile behind IQ bar and why it's ideal for

fat loss. We're going to talk about the powerful synergy between high protein and high fiber

for satiety, stable blood sugar,

and for body recomposition, how IQ bar maintains low sugar and blood sugar-friendly macros,

and how busy people can use smart snacks like IQ bar to hit their goals without derailing

progress. So this episode is for you if you are

optimizing your protein, balancing your energy, and looking for practical tools to support

body recomposition on the go. You're also going to find the episode very interesting if you

are interested in entrepreneurship in how brands

get built they're on track to do a hundred and twenty five million in revenue this year so

it's quite a success story and i love getting to talk to will about every step that he made

into going from working for a job that he didn't love,

he didn't feel inspired by, not feeling good in his body, and how he started learning more

about nutrition and developed this bar, starting with Whole Foods and Whole Foods ingredients

and the research that he did and then all the steps along the way

...