One of the most important lessons, I think any business owner needs to learn when it comes to,

quote, knowing your numbers and you're asking yourself, well, what numbers do I need to know?

There's a few numbers that really have to work in tandem for us to make sense of how to grow our business.

Yes, there's inventory numbers.

And then there's margin numbers and sell-through numbers. Well,

there's also traffic numbers, right? You can have the perfect inventory at the right margin

and the right initial market, but if you don't have enough traffic, you aren't going to be

able to sell it at all. I love talking about this inside of retail boot camp and inside of the

hub. So on this podcast episode that was

one of our top performing past episodes, we dug even deeper with this. And I was so excited to see

another business owner really latching on to this process and understanding how to create a really

profitable e-commerce business. And not only that, but she also has built an incredible

children's brand. So you're going to learn two things from this past podcast episode. Get ready to

dig into one of my favorite episodes with Aaron Hooley, the founder of Bailey's Blossoms, as we

not only talk about children's and building a brand, but also really maintaining a profitable

e-commerce business.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the. Hey, Erin, how you're doing?

I'm doing good. Thank you for having me. Oh, man. I know we have so many business owners that are listening right now that are familiar

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